Club strategy & development
From market positioning and feasibility to facility planning and launch strategy.
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Padel strategy · Operations · Leadership
Building the next generation of iconic padel clubs and coaches.
I help investors and operators turn ambitious padel concepts into distinctive, profitable clubs—built to perform and succeed from day one.
25+Years shaping
racquet sports
racquet sports
Trusted experience across
Club developmentHigh-performance coachingOperationsGlobal media
How I create value
Build more than a club.
Build an experience players return to.
Great padel clubs succeed at the intersection of smart strategy, disciplined operations and magnetic community. I help align all three.
Operations & programming
Build the systems, programs and member experience that make a club perform.
Learn moreLeadership & coach development
Recruit, train and develop the people who turn a facility into a community.
Learn moreSelected work
A track record built
on the court and beyond it.
From early-stage concepts to category-defining destinations, every engagement starts with a clear commercial vision and ends with an experience players want to return to.
01
ICON Padel Club
Luxury club operations & development
Miami, Florida
02Unico Club
Club Consultant & Developer
Weston, Florida
03Ultra Padel Club
Chief Padel Officer · Club & Program Developer
Miami, Florida
04Park Padel
Club strategy & operating model
San Francisco, California
05Wynwood Padel Club
Program Director & Academy Developer
Miami, Florida
06Padel Club Maracaibo
Club Consultant & Program Developer
Maracaibo, Venezuela
07The Ocean Club
Director of Racquet Sports
Key Biscayne, Florida
Master coach
Club operator
Global advisor
Club operator
Global advisor
Meet Julian
Performance, with purpose.
Julian Wortelboer is a padel club strategist, operator and Master Coach helping shape the professional future of the sport.
His perspective combines decades in elite racquet sports with hands-on experience in club development, financial planning, programming, brand building and team leadership.
Read more about Julian’s experience and approach →
“Develop the club. Empower the coach. Grow padel.”
Club development & operations Padel Master Coach Author & educator Padel Smash co-founder
Ideas that move the sport
Teaching at global scale.
Through Padel Smash Academy, books, certification and media, Julian shares the frameworks that help players, coaches and operators raise their game. Certifying padel coaches worldwide is one of the most important parts of this work.
Frameworks built from experience
Tools for better coaches.
Systems for stronger clubs.
Two practical resources shaped by Julian’s experience developing players, coaches and padel operations around the world.
For coaches
Take your coaching skills to the next level.
Master the Art of Coaching Padel with a global methodology for developing players, empowering coaches and growing the sport.
Purchase the book
For club owners and operators
The Complete Padel Club Blueprint.
A comprehensive operating manual provided to consulting clients—covering pre-opening, launch, daily operations, programming, and scalable growth.
Work with PSA and JulianIdeas for a stronger padel business
Insights from the court
and beyond it.
Practical guidance for building better clubs, developing better coaches and growing the sport with purpose.
Explore all insightsMiami · Available for select projects worldwide
Ready to build a club
people talk about?
Whether you are validating an idea, preparing to launch or improving an existing operation, let’s discuss where I can create the most value.
Start a conversation